Copywriter cover letter example

A complete letter for a copywriter role, with the keywords these postings use highlighted. Use it as a model, or have the generator write your own version from your details.

Dear Hiring Manager,

Your Copywriter opening caught my attention because of the work in your portfolio, which balances strong ideas with careful craft. I have spent five years in brand and conversion copy, and I would like to bring that experience to Fieldnote Studio.

Most recently, my rewrite of a subscription landing page raised sign-ups by 31% in an A/B test. I write in many voices, from product microcopy to long-form email, and I edit ruthlessly.

Your posting asks for copywriting, brand voice and conversion copy, which is the part of the work I do best, and I would bring the same care to email and editing. I want to write words that sound like your brand and get results, and I would welcome the chance to talk about how my experience fits your plans for the team.

Thank you for your time and consideration.

Sincerely,
Alex Morgan

Why this copywriter cover letter works

The opening gives a reason. It names the role and says why this employer, instead of "I am writing to apply".
One result carries the middle. A specific, measurable achievement does more than a list of duties.
It reuses the posting's words. Skills like copywriting, brand voice, conversion copy appear the way an employer would write them, which helps both applicant tracking systems and a skimming recruiter.
It ends with a next step, politely, in two lines.

What creative & media employers look for

Point to your portfolio early, describe one project from brief to result, and name your tools. Let the letter itself show your taste: clear, specific, no filler.

The company name, the candidate and the numbers in this example are illustrative. Replace them with your own.

Frequently asked questions

What should a copywriter cover letter include?

Name the Copywriter role and the employer in the opening, then prove fit with one or two measurable results. Point to your portfolio early, describe one project from brief to result, and name your tools. Let the letter itself show your taste: clear, specific, no filler.

What keywords should a copywriter cover letter use?

Postings for copywriter roles commonly ask for copywriting, brand voice, conversion copy, email, editing, A/B testing. Use the exact words from the job ad you are answering, and only for skills you really have.

How long should a copywriter cover letter be?

About 250–400 words on one page: three or four short paragraphs. Recruiters skim, so lead with your strongest result.

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